The established standards of web design evolve with time and depending on the changes you should consider whether your business website needs to be redesigned or not. Businesses have realized the significance of implementing more customer-centric web design and have finally understood that web redesign is much more than aesthetics. If you are considering website redesign then here is a list of few factors that must be taken into account while turning your thoughts into reality.
Map the Reason
Before you leap into the act, it’s important to outline the motive and it would help you to provide the designers better guidelines and goal statement regarding your expectation. Here are few common goals that are often considered while redesigning the website like a fresher look for the website specifically when the competitors change the website. Enhance the user-friendliness and usability of the website and aligning it with the modified brand image or to integrate the responsive feature to your website. Operating your business successfully in London would become quite tough if you don’t upgrade your marketing tactics with time and website being an integral part of digital marketing need to be upgraded with time. Web redesign in London can be successfully performed with the assistance right professional knowledge.
Keep What Works
The first step is to consider the assets you want to integrate into the new site. Thoroughly research the performance of each feature of your present website so that you can unceasingly enjoy the churned out success from them in future as well. The list of such potential assets is included of inbound links, existing content and keyword ranking.
Decrease the Amount of External Resources Needed To Fetch Data
When the website loads, the browser look for the IP address corresponding to the domain name. When you have quite a large number of external website data linked to the homepage it would need to look up the corresponding IP addresses for that domain as well hence, minimize the use of external resources for displaying content to your website.
Reduce the Number of Redirects and Image Size
Redirection is certainly a quite significant exercise in the realm of online marketing, specifically, when your domain name has changed or soon going to be changed. But, if you redirect to the links that again redirect somewhere else then consequently your page speed may suffer. Furthermore, avoid using external URLs for images and reduce the image size this will certainly improve your page loading time and make sure no broken link exists.
Last but not the least, correct the navigation structure. A navigation structure that comes with too many levels or elements on the very first level may confuse the visitors as far as it’s not an e-commerce site. Instead of integrating generic navigation levels, try to use descriptive one and remember by overemphasizing everything at the end you would emphasize nothing. If you don’t possess extensive knowledge in the field it would be viable to assign the task to adept developers who can outline the goal regarding web redesign in London.
Map the Reason
Before you leap into the act, it’s important to outline the motive and it would help you to provide the designers better guidelines and goal statement regarding your expectation. Here are few common goals that are often considered while redesigning the website like a fresher look for the website specifically when the competitors change the website. Enhance the user-friendliness and usability of the website and aligning it with the modified brand image or to integrate the responsive feature to your website. Operating your business successfully in London would become quite tough if you don’t upgrade your marketing tactics with time and website being an integral part of digital marketing need to be upgraded with time. Web redesign in London can be successfully performed with the assistance right professional knowledge.
Keep What Works
The first step is to consider the assets you want to integrate into the new site. Thoroughly research the performance of each feature of your present website so that you can unceasingly enjoy the churned out success from them in future as well. The list of such potential assets is included of inbound links, existing content and keyword ranking.
Decrease the Amount of External Resources Needed To Fetch Data
When the website loads, the browser look for the IP address corresponding to the domain name. When you have quite a large number of external website data linked to the homepage it would need to look up the corresponding IP addresses for that domain as well hence, minimize the use of external resources for displaying content to your website.
Reduce the Number of Redirects and Image Size
Redirection is certainly a quite significant exercise in the realm of online marketing, specifically, when your domain name has changed or soon going to be changed. But, if you redirect to the links that again redirect somewhere else then consequently your page speed may suffer. Furthermore, avoid using external URLs for images and reduce the image size this will certainly improve your page loading time and make sure no broken link exists.
Last but not the least, correct the navigation structure. A navigation structure that comes with too many levels or elements on the very first level may confuse the visitors as far as it’s not an e-commerce site. Instead of integrating generic navigation levels, try to use descriptive one and remember by overemphasizing everything at the end you would emphasize nothing. If you don’t possess extensive knowledge in the field it would be viable to assign the task to adept developers who can outline the goal regarding web redesign in London.
